Where does your money go?
Your donations help us to support vulnerable children, young people and their families in the UK.
85p of every £1* we spend goes directly towards helping children, young people and their families. Your support is so important right now because levels of financial hardship, abuse and neglect have been rising. We’ve seen a huge surge in demand for our services. Your donations help us to run these essential services, which give vulnerable children and families a vital lifeline.
We make sure that every penny you donate goes where it will have the greatest impact on children’s lives.
Most of the donations we receive from our campaigns are unrestricted. This means they’re not spent on one project or one specific area of the UK, but where the need is greatest. We wouldn’t be able to operate as a charity without this type of income. Unrestricted funds help us reach the children and young people who need us most. Funds raised from this appeal will be unrestricted and used by Action for Children for its general charitable purposes. Please see Our Work and Impact for examples of the work we do to help children and young people and their families.
* Figure based on audited 2022/23 charity accounts that exclude subsidiary companies like commercial nurseries